Google Inc. (GOOG) is considering giving LG Electronics Inc. (066570)first access to the next version of its Google TV software so the Korean company can build a compatible set, according to two people with knowledge of the project.
The partnership would be similar to the arrangement Google has had with Samsung Electronics Co. (005930) and HTC Corp. to create Nexus handsets for the Android operating system, said the people, who declined to be identified because the talks aren’t public.
Google, owner of the world’s most-popular search engine, is working to build on momentum for its fledgling efforts in TV as manufacturers led by Samsung introduce Web-connected models. Google has said it plans to introduce the third version of its namesake TV service by the end of this year, with more content and easier functions to find shows.
source Bloomberg
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